Every headteacher knows that parent. The one who keeps coming back. Again. And again. You do your best to help, but it never feels resolved. You might even feel your stomach sink when you see them approaching. In this week’s short video, I share a simple framework that keeps you in control.

Are parents harder to work with now? It’s not your imagination. The generation of parents you're dealing with today experienced school very differently — and it shows in the way they respond today. In this short video, I unpack why conversations with parents can feel more emotionally charged, and what school leaders can do to stay calm, confident, and clear.