Are parents harder to work with now?
It’s not your imagination. The generation of parents you’re dealing with today experienced school very differently — and it shows in the way they respond today.
In this short video, I unpack why conversations with parents can feel more emotionally charged, and what school leaders can do to stay calm, confident, and clear.
👀 Watch the video
🎯 Reflect on the insight
💬 And use it to shape your strategy this half term